Daniel Dhers, a professional BMX rider from the US, tests Daimler’s Red Dot Design Award winning brandnew smart electric bike and discovers that you can have as much fun with it, as with a regular BMX bike – or maybe even more. The test is set in Barcelona and the viewer experiences the most exciting spots of the city from a professional biker´s perspective.
The rider of the smart ebike decides how much power he wants the electric motor to deliver to support his muscle power by pressing a button on the handlebar. There is a choice of four power levels with the fourth level providing maximum pushing power. Depending on the power level selected and the manner of cycling a battery charge can last for up to 100 kilometres.
With 423 Wh the lithium-ion battery is one of the most powerful batteries in the competitive environment. It has been attractively integrated in the frame of the smart ebike. The portable battery can be charged either at a normal socket or whilst riding, with the latter offering advantages in terms of cost and the environment. The wheel hub motor becomes as a generator when the rider brakes. The braking energy is recuperated, i.e. it is converted into electrical energy and stored in the smart ebike’s lithium-ion battery. (source)
Have you ever heard of QR codes? you may have seen them on posters, flyers or business cards. Since a while i keep on following how designers use the creative opportunities you get with error correction code written into the QR Code encoder that allows up to 30% deterioration of a QR Code while remaining readable. Basically it means, you can scratch off and redesign a bit of code here and there and it will still scan correctly thanks to the error correction technology used for QR codes.
and my favourites are the QR designs by SET from Tokyo who totally raised the bar in what is actually possible designing beautiful and clever designs which are still readible by a simple phone app. an inspirational country as always… 😉
and contrary to the standard quick copy&paste job banning the QR code into some corner where it is just sitting and looks boring…some other ads for well known brands are cleverly weaving QR Codes a bit more subtly into their layout as can be seen here and here.
finally, a gallery of some more examples i found on the interwebs during a google picture search, (copyrights of course belong to its respective owners and designers) enjoy!