Have you ever heard of QR codes? you may have seen them on posters, flyers or business cards. Since a while i keep on following how designers use the creative opportunities you get with error correction code written into the QR Code encoder that allows up to 30% deterioration of a QR Code while remaining readable. Basically it means, you can scratch off and redesign a bit of code here and there and it will still scan correctly thanks to the error correction technology used for QR codes.
Here are some of my favourites…
The best examples i have seen to date are how japanese designers implement QR codes into advertisement designs:
and my favourites are the QR designs by SET from Tokyo who totally raised the bar in what is actually possible designing beautiful and clever designs which are still readible by a simple phone app. an inspirational country as always… 😉
and contrary to the standard quick copy&paste job banning the QR code into some corner where it is just sitting and looks boring…some other ads for well known brands are cleverly weaving QR Codes a bit more subtly into their layout as can be seen here and here.
finally, a gallery of some more examples i found on the interwebs during a google picture search, (copyrights of course belong to its respective owners and designers) enjoy!